PHOTO ART DIRECTION & DESIGN

As an art director, this was my 2nd time contributing to the Off to College visual style and photo art direction. I presented 3D block letters & a color style for the event. Based on a concept by our creative director, this style presented a unique way to represent Amazon using cardboard and handmade crafts. The 3D letters were custom made by the Amazon photo studio team using the Amazon Ember Font. These gigantic letter objects were very popular and visually dominated the entire Back to School and Off to College Amazon Event. I also was put in charge of photo art direction for the Home & Personal Care Collection page. Using some Amazon private label furniture, the visuals were often featured on Amazon GW. The Event was quite successful, as we achieved most business goals and raised the bar from the previous year.  

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
DESIGNER: Glindon Marten 
PHOTOGRAPHER: Greg Montijo
PHOTOGRAPHER: Ryan Castoldi
STYLIST: Gavin Derek
RETOUCHER: Janko Williams
PROJECT MANAGER: Jenna Rerucha