I was delighted to work on Amazon's 'Celebrations' project. This project encompassed events for 5 celebrations such as Easter, Brunch, Mother's Day, and Father's Day, with my favorite being the "Birthday" celebration. I contributed art direction for digital ad photo assets, as well as social motion photography, and designed banners that elevated user visual experiences and the Amazon brand by making online shopping more personalized, unique, and joyful.

Working with the photographer and the stylist for social motion pieces was valuable. I experimented with capturing many motion frame images, exploring how to make products interact with an open box sequence and conveyor belt moving sequence as smoothly as possible. I also learned a great deal from the retouching external agency about which frames to remove/add and adjust to create the best motion file. This work spanned from producing photography assets to final design banners, and it was great to lead the whole process entirely as both art director and designer.

My role: Photo Art Director / Visual Designer

GCD Alexa McNae
CD Andrea Hilliard
Co-AD Julianna Schulte
CW: Matthew Schnirman
Photographer: Justin Gollmer
Stylist: Lauren Day, Emily Edith
Re-touch agency:Bespoke
Motion Animator:Aaron Goldberg
Creative Project Manager: Becky Newman
Photo Producer: Chris Ritter
Digital Producer: Chris Izzo
HTML banner: Bannerboy
Banner Design: Media Monk