As the lead designer for Amazon Holiday Style Guide 2023, I visualized the concept and developed the graphic design system.

Building on the success of 2022 Holiday Style Guide, I explored new texture, color and design elements. Through this exploration, the evolved modern Holiday style was born.

This style guide was used by designers/vendors for many Amazon products, programs, advertising campaigns, social marketing efforts, and physical stores. It’s been great to see how the Amazon Holiday style has created a cohesive look for our global customers.

My role: Lead Designer

ECD: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
PM: Galen Driver