I owned the Amazon Back to School style guide development as lead designer, including photo art direction for the design templates' background slate photography. The concept evolved from my Amazon graph paper textures to acrylic slates, one of the latest trends among Gen-Z. Not only does acrylic look cool, but it helps Amazon connect with our college audiences while enhancing products and text on graphic banners!

My role: Designer/AD

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GCD: Alexa McNae
CD: Andrea Hilliard
Co AD: Julianna Schulte
CW: Matthew Schnirman
Photographer: Mari Juliano
Producer: Lauren Rinke