DESIGN

This was my first opportunity to design box tape for U.S. Amazon. Because I had already created the Amazon Back to School & Off to College design style guides, including all illustrations, I was put in charge of creating the tape design. Though there were many revisions made during the 10+ rounds of review, the final design stood out very well and included my illustration on the yellow-green tape. The design ended up being quite popular and made for a memorable experience for customers whenever they opened up an Amazon package.  

CREATIVE DIRECTOR: Hafiz Huda
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
COPY WRITER: Matthew Schnirman
PROJECT MANAGER: Allison Douglas