Role: Art Director / Visual Designer

This was my first time working on a Holiday Gift Guide. Collaborating closely with CE Art Director Charles Ramsey, I built the style guide and provided design templates for traffic drivers. Because the business team frequently A/B tested copy and product images, I had to quickly redesign the traffic drivers and persona page content grid tiles. For the other designers on the project, I provided QA using my templates.  I also assisted with photoshoot art direction for several shots in the gift guide.