For the 2022 Amazon Holiday, I was deeply involved in several interesting design projects. To begin with, I collaborated with the copywriter and the creative director to create eye-catching van wrap designs. It was a challenge to work with typography, color, and illustrations using limited space and based on vehicle regulations. However, it was a joy to see them out on the road.

It was also fun to work on a pair of Holiday Amazon packaging projects. For the Holiday water activated tape, I created different designs for specific markets. For Europe only, I used Holiday geometric shapes to communicate a festive vibe.

I also worked on U.S. box packaging designs, which used the same Holiday Geometric shapes. I changed the smile color from black to white, which made the boxes appear more bright and cheerful for the holiday.

On all three of these projects, I was put in charge of quality assurance and did in-person physical checks. So, I visited the printing plant and van wrapping site to work with vendors on the ground. It was a great experience to see the entire process of how Holiday designs become reality! .

CD Alexa McNae
CW: Matthew Schnirman
PM: Galen Driver/ Pooja Khandekar
IL inspiration: from Lisk Feng/Mariya Martinez